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Green Apples – Apple Inc’s new solar farms May 21, 2012

Posted by Maury Markowitz in solar.
Tags: , , ,

Last week Greenpeace pulled another one of their publicity stunts (do they do anything else these days?) by “landing” on the Apple campus and complaining that Apple’s data centres don’t use renewable energy. Only days later, Apple makes a big announcement about how they’re making all their data centres run 100% on renewables. One may be forgiven for concluding these events are connected.

Out in the blogosphere there’s been a lot of debate about the “why”, why is Apple spending all this money to “go green”? Is it pressure from the likes or Greenpeace? Or maybe Jobs’ buddist leanings from beyond the grave? Pure publicity on everyone’s part?

Maybe. Or maybe it’s just about the money… you know, green.